Fashion is about expressing yourself, so what better way to express your love of Wingstop's Lemon Pepper Wings than with a pair of custom Shoe Surgeon sneakers inspired by the fan-favorite flavor.
The fast casual chain has unveiled the "flavor-forward-fashion drop," officially dubbed Lemon Pepper 1's, with a limited-edition co-branded sneaker giveaway on social media. These one-of-a-kind shoes feature a smooth, forest green leather in a nod to Wingstop's signature color with a ranch-inspired cream suede. The shoe tongue even includes a packet of Lemon Pepper seasoning.
"Wingstop has entered the sneaker game to give select fans the Lemon Pepper 1's they've been craving," Wingstop Chief Growth Officer Marisa Carona said in a statement to Thrillist. "This drop echoes Wingstop's tried-and-true flavor used in 1,700+ restaurants across the globe, and—just like our cooked-to-order menu items—these shoes are handcrafted to perfection, leaving sneakerheads, like me, hungry for more."
So how exactly do you score the sick kicks? You can win a pair by registering for Wingstop's fan club, The Club, and replying or commenting on social posts—across the brand's different platforms, including Twitter, Instagram, and TikTok—with the hashtag #LemonPepper1s.
"Growing up in a family of chefs, chicken wings were actually one of my favorite dishes to make," Shoe Surgeon founder Dominic Ciambrone told Thrillist. "It was a fun project playing around with textures and materials to emulate that to bring the Lemon Pepper 1's to life."
from What to Cook https://ift.tt/fZFiRCl